Are retailer’s real estate assets helping or hindering their last mile performance?

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Page1-JLL_IndustrialImpact_Going the extra mile to win the last mile

JLL’s article “Going the extra mile to win the last mile” explores consumers’ expectations regarding their online purchases.

In an era of rapid e-commerce innovation, the omni-channel marathon is turning into a sprint to win the consumer over in the last mile – but that race is far from over.  Consumers are progressively adapting in the use of apps and other shopping-preference technologies – and it remains to be seen what price they will place on the instant gratification of same-day delivery, or even 1-2 hour delivery service.

Shifting consumer demands and competition among retailers is forcing systemic changes in fulfillment and distribution real estate strategies. The intensified competition begs the question: are retailer’s real estate assets helping or hindering their last mile performance?

For retailers and pure-play e-tailers, getting closer to the end customer involves a heightened focus around cost and service, but also impacts e-commerce real estate decisions – and the right strategy has a heavy impact on a company’s overall brand identity.

 

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